![]() We’ve made it super easy for your business to help dealers create and use Snapchat Geofilters with a “How to Create a Snapchat Geofilter” guide, + a FREE Geofilter template!Ĭlick here to download our Snapchat Organic Guide to get your hands on our Geofilter guide + customizable template and start helping dealers! 4. When they create their own Geofilter, anyone on Snapchat in the dealer’s chosen location can use that filter on their own Snapchats (AKA, extra brand awareness!!). Snapchat Geofilters provide dealers with a way to create their very OWN geo-filter for their business and events! They can add a filter of their Location (which will pull their dealership’s address under “Places”), add GIFs, the current time, and SO much more…īut one of the most important Snapchat filter dealers need to leverage is the Snapchat Geofilter. There are a ton of fun features that Snapchat provides its users to help spice up their content – from new graphics and stickers to filters and more!įilters are creative effects (or design overlays) dealers should be adding on top of their Snaps after taking them. This is why it’s so critical for your agency to encourage dealers to become “Snapchat scientists” and test, test, test. Honestly, it can be overwhelming at first…īut your agency should find comfort in knowing that dealers have nothing to lose and everything to gain when experimenting organically.Īnd remember – by testing organic performance, your agency will obtain insights that can be leveraged to maximize any dealer’s paid campaigns + develop their playbook for Snapchat. ![]() The initial launch of a dealer’s Snapchat profile is a chance to test content styles and learn what types of content engages users the most.įrom selfie-style and point-and-shoot videos to different length variations – options for content are endless on Snapchat. Why? Because user-generated content will resonate FAR more with a dealership’s audience than content that looks or feels like an ad. (The type of content that looks and feels organic, content that could be mistaken for something posted by friends or family.) So if there’s one thing your business should know, it’s how important it is for dealers to focus on posting content that’s user-generated. Snapchat is considered a more “chill” platform than others – merely in the sense that users expect content to be raw and for it to never feel like a straight-up production: organic or not. ![]() Snapchat is different than other social channels like Facebook & Instagram where business and brand content is mixed in with the posts from their friends and family.Ĭontent from brands is totally separated from the content posted by friends on Snapchat and is placed in a user’s “Discover” feed.īut the only way to show up in the “Discover” feed is by posting content that interests a user, is approachable, fun, plus creative. Let’s go over 4 best practices that your agency needs to know to optimize any dealer’s content on Snapchat – and as a result, maximize the performance of their ads. It doesn’t cost more $$$, it isn’t time-consuming, and it provides more value than you’d think!Ĭlick here to unlock the ultimate Snapchat Organic Guide and help any dealer get the best of both worlds (paid + organic). Snapchat provides a unique opportunity for businesses to build their brand organically. Running Snapchat Ads is an effective way to showcase any dealer’s brand and inventory, YES!īut it’s definitely not the only way your agency can help dealerships reach in-market auto shoppers via Snapchat…
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